Chinese Carmakers Targeting Rivals with Inexpensive Cars | Business Matters (October 28)

Chinese automakers aiming to disrupt the luxury car market by redefining “Made in China” as a symbol of quality. They are challenging traditional European giants such as Mercedes-Benz and Porsche. With competitive pricing these brands are eroding the market share of established luxury carmakers, forcing them to reconsider their strategies and profitability.