How This Skincare Brand Quietly Took the World by Storm: A Fable on Aesop

Ahh, Australia—it’s the birthplace of fascinating skincare brands, including cult favorite beauty brand Aesop. We can’t help but wonder how they’ve stayed so relevant in the skin and beauty industry—at a time when every brand is fighting for our attention, they’ve been pretty silent. We all know the bottle, we all know the lettering, but just how is it that Aesop products are so intriguingly difficult to categorize?

In today’s video, Fel lets her curiosity roam free as she deep dives into how this household name grew a cult following all over the world. From hypnotic scents to architectural sanctuaries, poop drops to $40 aromatic hand washes, join the adventure as we deep dive into the brand that is Aesop.

Meanwhile, let us know in the comments what you think about Aesop and your experiences with the brand!

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