Truth Social ETFs Launch at the New York Stock Exchange

A collection of five Truth Social exchange-traded funds (ETFs) focused on “America first” principles were officially launched on the New York Stock Exchange this week.

They include the Truth Social American Security & Defense ETF, the Truth Social American Next Frontiers ETF, the Truth Social American Icons ETF, the Truth Social American Energy Security ETF, and the Truth Social American Red State REITs ETF.

“We are hoping to attract significant assets that are all designed for long-term appreciation … that’s the goal,” Yorkville America CEO Troy Rillo told The Epoch Times.

“We are targeting strategies we think have longevity and that America needs like energy independence, security, and defense.”

ETFs trade on exchanges in the same way that stocks do, but they’re known to be cheaper, more tax-efficient, and easier to buy and sell.

Truth Social parent company Trump Media & Technology and Yorkville America Equities announced the hard launch of the Truth Social ETFs on Jan. 15, where Rillo was among the ETF organizers who rang the opening New York Stock Exchange trading bell in Manhattan at 9:30 a.m.

“We have a strategic partnership with Truth Social,” Rillo said. “They provide us with the branding, the marketing support, and we have an economic arrangement with them.”

After being banned from social media sites Facebook and Twitter, President Donald Trump launched his social media platform Truth Social in 2022, and Trump Media operates the popular conservative social media platform.

Trump Media’s CEO and chairman is Devin Nunes, who served as a Republican congressman for California from 2003 to 2022.

“These unique funds provide an excellent way for Americans to express their optimism about the strength, resiliency, and immense future prospects of the American economy,” Nunes said in a December news release.

One of the ETFs, the Truth Social American Red State REITs, is the first of its kind because all of its real estate revenues come from Republican “red” states as opposed to Democratic “blue” states.

REITs are publicly traded Real Estate Investment Trusts that give everyday investors access to real estate while offering liquidity, transparency, and professional management.

Rillo defines “red” states as those whose residents voted Republican in two of the past three presidential elections.

“The highlight there is that the Republican states tend to have a lower cost of living, higher GDP rates, and we think they have a chance to outperform because those states are growing more than blue states,” Rillo said.

“There’s nothing like that in the market.”

Last week, Trump announced the purchase of $200 billion in mortgage bonds in an attempt to lower housing costs.

“This will drive Mortgage Rates DOWN, monthly payments DOWN, and make the cost of owning a home more affordable,” Trump wrote on Truth Social on Jan. 8.

REITs have significantly lagged the broader stock market in the past couple of years because of high interest rates.

The current interest rate, set by the Federal Open Market Committee, is 3.5 to 3.75 percent.

Rillo is counting on interest rates to fall.

“Real estate tends to perform well when interest rates come down, and that is expected to happen throughout this year and next,” he said.

“We fully expect that those ETFs will start to outperform as interest rates and mortgage rates come down.”