Mercedes Benz New York Fashion Week Approaches

On Feb. 11-18, New York City's traditional fashion event will take place in Bryant Park. Designers will present their Fall 2010 collections during Fashion Week in several spots: the Tents, the Promenade, the Salon, and other nearby locations.

Watch for designers showing in groups this year, Arise Magazine: African Promise Collective and Ecco Domani Fashion Foundation. And as always, new names and the established companies we count on.

The schedule starts on Thursday, Feb. 11, at 9 a.m. and runs daily through shows starting at 8 or 9 p.m., and finishing Thursday, Feb. 18.

The makeup for many designers will be by Maybelline again, as was for the September show, with expert Global Makeup Artist Charlotte Willer. Designers they will work with include RVCA x Erin Wasson, Michael Angel, Vivienne Tam, Custo Barcelona, Carlos Miele, Tracy Reese, Max Azria, and William Rast, according to the event’s Web site.