Traditional Culture

Hearst Castle: The ‘Art Fever’ and an Inspired Vision

BY Sarah Isak-Goode TIMEMay 10, 2026 PRINT

Few figures of the American Gilded Age left a mark as indelible—or as literal—as William Randolph Hearst. He possessed a rare gift for transformation: A single newspaper became a media empire; a remote and windswept stretch of California coastline became one of the most storied estates in the country.

Born in 1863 to George and Phoebe Hearst, he grew up as the only child of a successful prospector and businessman and a well-educated former schoolteacher. His privileged upbringing included private schooling and extensive travel. At age 10, he embarked on a year-long European tour with his mother, visiting castles and museums that would later shape his vision for Hearst Castle.

After briefly studying at Harvard University, William Randolph Hearst took control of the San Francisco Examiner at just 23 years old, using his family’s vast resources to launch a powerful media empire that would reshape American journalism. He remained deeply drawn to the arts throughout his life and spent much of his time in galleries. He once wrote to his mother that he had “the art fever terribly,” wandering among the works and wishing that they were his own.

He also developed an early, lasting attachment to the rugged California coast. His father’s purchase of 40,000 acres in San Simeon gave Hearst an intimate familiarity with the landscape, which he came to know well through frequent family camping trips there. The landscape, of rolling green hills and shimmering Pacific Ocean, left a vivid impression. Decades later, in 1919, he inherited the expansive property following his mother’s death and steadily expanded it to roughly 250,000 acres.

What began as untamed ranchland became the site of an extraordinary vision. Hearst envisioned a private retreat where he could withdraw from public life and oversee the design and operation of his surroundings.

Construction of Hearst Castle began in 1919 and continued for nearly three decades. Hearst worked closely with architect Julia Morgan, exchanging thousands of detailed letters and telegrams as the ambitious project evolved. The estate combined Spanish and Italian Renaissance influences with modern reinforced concrete construction. Imported historic materials, including stone, tile, and intricately carved architectural elements, were incorporated throughout.

With immense wealth at his disposal, he indulged freely. His collecting strategy was simple: Buy first, decide later. Often, entire inventories were purchased from European dealers and only afterward integrated into the styling. Signature features such as Casa Grande, the elegant guesthouses, sweeping terraces, lush gardens, and the quintessential Neptune Pool reflected Hearst’s preference for grandeur and artistic expression. Hearst nicknamed the estate “La Cuesta Encantada,” or “The Enchanted Hill.”

But the estate was not only a private architectural vision—it was also a lively social hub. The estate kept expanding as the parties continued. When Hearst’s health began to decline in 1947, the unfinished estate included an impressive 165 rooms and more than 125 acres of meticulously designed gardens, pools, and terraces. It housed an extraordinary art collection drawn from Europe and the United States.

At his death in 1951, Hearst had assembled one of the largest private collections in the country, much of it at the estate, which today holds more than 20,000 objects, some thousands of years old. In 1958, the property was transferred to the state of California and opened to the public. It now operates as a state historic park and museum, a testament to a lifelong obsession with beauty and the enduring belief that great art deserves a great home.

Hearst Castle
Named after a monastery dining hall, the Refectory blurs centuries with theatrical flair. Fourteenth-century Palio banners from Siena, Italy, drape the walls; silver candlesticks gleam beneath coffered ceilings; and the long wooden tables evoke a medieval great hall. Yet William Randolph Hearst insisted on informality, and mustard and ketchup bottles sat alongside the splendor, a reminder that this was, above all, his ranch. (DimaSid/Shutterstock)
Hearst Caslte
Ascending more than 300 spiral steps through Casa Grande reveals Hearst’s most private world: his Celestial Suite. Nestled in the bell towers, it features a library housing 150 ancient Greek vases and 4,000 books spanning three centuries. The soaring arched ceilings, painted by artist Camille Solon with biblical and classical scenes, are not antique—they only look so. (ADLC/Shutterstock)
Hearst Castle
Inspired by ancient Roman bath and Byzantine architecture, the Roman Pool transcends mere recreation. Its walls and ceiling are blanketed in shimmering mosaic glass with real gold leaf fused between the layers, a technique drawn directly from late antique structures in Ravenna, Italy. The effect is less swimming pool than gilded chamber and more fitting for a Byzantine emperor than a California estate. (Alizada Studios/Shutterstock)
Hearst Castle
The Casa Grande suite was modeled on the Gothic chambers of Doge’s Palace in Venice, Italy. The room is anchored by a breathtaking 18th-century Italian painted-and-gilded ceiling, acquired from the estate of architect Stanford White, who had installed it in his own townhouse in the New York City borough of Manhattan. (gnohz/Shutterstock)
Hearst Castle
Designed for leisure and dressed for a museum, the Billiard Room’s 15th-century Spanish ceiling, painted with scenes of courtly life, presides over a space hung with two tapestries from the legendary “Hunt of the Unicorn” series. The nearly 10-foot-tall tapestries were woven from wool and silk in France in about 1500. The remaining pieces in this series belong to the Metropolitan Museum of Art, making these among the rarest works outside Europe. (Abbie Warnock-Matthews/Shutterstock)
Hearst Castle
Overlooking the dramatic California coastline, this magnificent turquoise blue pool stretches 104 feet long and holds 345,000 gallons of water. Its basin and alcove are lined with Vermont marble and serpentine tile. Reconstructed Roman temple fragments form the centerpiece, complemented by sculptures by Charles Cassou. Redesigned three times to perfect its proportions and visual harmony, the pool reaches 10 feet deep at the drains. (Evan Meyer/Shutterstock)
Hearst Castle
For all his extravagance, William Randolph Hearst’s personal bedroom in Casa Grande was relatively restrained, although its ceiling ranks among the finest on the property. The polychrome wood ceiling, believed to originate from the Palacio de los Sánchez Muñoz in Teruel, Spain, transforms the room into something cathedral-like. To sleep beneath a 15th-century ceiling in a room on a California hilltop is, in many ways, the essence of Hearst’s style. (gnohz/Shutterstock)
Hearst Castle
Standing guard on the esplanade are granite statues of Sekhmet, the lion-headed Egyptian goddess, carved more than 3,000 years ago. Instead of being displayed behind glass, they were positioned as living architectural sentinels along the colonnades, their ancient authority presiding over a glamorous modern pool. It is one of the estate’s most arresting juxtapositions: sacred antiquity repurposed as poolside drama. (Warren LeMay/CC-BY-SA-2.0)

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Sarah Isak-Goode is a writer and art historian rooted in the Pacific Northwest. Her name—pronounced EYE-zik-good and meaning "good laugh"—hints at the warmth she brings to everything she does. Equal parts scholar and storyteller, Sarah brings the past to life through a distinctly human lens, exploring what connects us across the centuries. Away from her desk, she feeds her curiosity through traveling, painting, reading, and hiking with her dog, Thor.
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