France Fines Shein $26.1 Million Over Consumer Law Breaches

French authorities have fined two companies linked to fast-fashion retailer Shein a combined 22.5 million euros ($26.1 million) for breaches of consumer protection rules, regulators said on June 3.

The Directorate General for Competition Policy, Consumer Affairs, and Fraud Control (DGCCRF) said the penalties followed investigations into the companies’ French operations in 2025.

Shein said it would challenge the fines, describing them as based on “technical issues” that had no effect on consumers and had already been addressed.

“We therefore intend to strongly contest both sanctions in their entirety,” the company stated.

According to the DGCCRF, Infinite Styles Ecommerce Co. Ltd. (ISEL), which sells Shein products through its French website, was fined 5.76 million euros ($6.7 million). The regulator said the company failed to fully comply with consumers’ legal 14-day withdrawal rights and did not provide certain environmental information required for textile products.

A second company, Infinite Styles Services Co. Ltd. (ISSL), which operates the platform fr.shein.com, was fined 16.73 million euros ($19.4 million).

The DGCCRF said order confirmations sent by ISSL lacked information required under French consumer law, including details relating to pricing, delivery conditions, seller contact information, legal guarantees, and withdrawal rights.

The latest penalties add to growing regulatory pressure on Shein in France.

In July 2025, the DGCCRF fined ISEL 40 million euros ($46.4 million) after finding that some discounts displayed on the platform were misleading and that certain environmental claims could not be substantiated.

That investigation examined thousands of product prices between October 2022 and August 2023 and became one of the most significant enforcement actions taken against the retailer in Europe.

French authorities have since continued to scrutinize the company’s activities. In November 2025, regulators reported finding prohibited products listed on the platform.

Following that discovery, Minister for Small and Medium-Sized Businesses Serge Papin signaled that enforcement efforts would continue.

Writing on X, he said, “We have decided not to leave these platforms alone, and we will continue to take action until they completely change their practices—or leave our market.”

The company has also faced legal and political challenges beyond the latest consumer-law cases. In March, a French court rejected an attempt to suspend Shein’s marketplace operations in the country.

Shein, founded in China and now headquartered in Singapore, has become one of the world’s largest online fashion retailers by selling low-cost clothing and accessories to consumers in dozens of markets.

The fines announced on June 3 are administrative penalties and can be appealed through the courts.

Reuters contributed to this report.