American Essence

Successful Home Bakery Entrepreneur Reveals the Key to Mastering Sourdough Baking

BY Ryan Cashman TIMEJuly 22, 2026 PRINT

It’s easy to imagine the warm and tangy smells that greet Emily Harryman when she opens the door to her bread room. Once the dining room of her Keller, Texas, home, the space now serves as the heart of Harryman’s cottage bakery, “Plain Jane Bakes.” The walls are painted French blue, and the ceiling is coated with green leaf-patterned wallpaper. The enormous, east-facing window floods the room with light, casting rays of sunshine on wooden cooling racks stacked with sourdough bread. In the corner by the window stands the oven, a compact Simply Bread L12 that can fit a dozen loaves at a time. The room is furnished with a large, dark wood island and several hutches that house Harryman’s ingredients and baking tools.

“I never would have imagined that our formal dining room would be an in-home bakery. Now, the entire sourdough process takes place here. The room fills my heart with great joy,” Harryman said. Since launching her business in 2024, Harryman’s bread room has become more than just a space for Harryman to make bread, teach classes, and perfect the recipes for her upcoming cookbook, “Plain Jane Sourdough: Simple Ingredients and Techniques for Stunning Artisanal Bread.” It is the culmination of a long journey that began in the humble, seaside kitchen of the home her grandparents built.

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(Heidi Sears Photography)

Decorative Beginnings

Harryman’s love of food was sparked by regular visits to her grandparents, who lived in a small coastal town just outside San Francisco. “My grandma was very passionate about cooking. Any time we would visit, we’d sit down in the living room and choose a recipe to try from one of the food magazines spread across her coffee table,” Harryman said.

While the recipes weren’t always successful, her grandmother’s spirit of hospitality had a profound effect on Harryman. She recalled that her grandparents had “one friend who was a widow, who would come over all the time for meals. They always made sure she felt loved and cared for.” Inspired, Harryman took charge of meals after school and soon discovered that her real passion was for baking. After taking classes in cake decorating, Harryman began getting requests for birthday cakes from schoolmates. Then, in her senior year of high school, she was asked to make a wedding cake. “It was a 3-foot-tall ‘Alice in Wonderland’-inspired piece. That opened a lot of doors for other jobs and weddings,” she said.

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Harryman with her family. (Heidi Sears Photography)
Harryman continued to decorate cakes while attending college at a small school outside Pittsburgh, Pennsylvania. Her skills landed her and her roommate, Tristan, a spot on an episode of the popular Food Network show “Cake Wars” in 2016. The pair competed against professional bakers in a Minecraft video-game-themed episode. “By some miracle, we won!” Harryman said.

2016 was also the year she met her husband, Issac. After they got married, the couple relocated to Texas, only to move back to Pennsylvania for a new job a few years later. Harryman gave up baking as they tried to start a family, though she would suffer several miscarriages before giving birth to three healthy children. Job loss in 2022 forced the family back to Texas for a job with a significant pay cut, which meant the family needed a supplemental source of income to make ends meet. So, in 2024, Harryman dove back into baking, only this time, she wasn’t decorating cakes. She was baking sourdough.

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Harryman started her bakery venture to support her family. Now, she teaches otherssourdough baking through social media and a new cookbook. (Heidi Sears Photography)

Baking From Scratch

The groundwork for Harryman’s sourdough adventure began when her college roommate Tristan re-introduced Harryman to the natural, unprocessed ingredients that she had seen in her grandmother’s kitchen. Motherhood, too, made Harryman acutely aware of the ingredients she was feeding to her young children. “There’re so many preservatives, so many genetically modified ingredients, so many things sprayed on our food, that I wanted to … buy things that are pretty much as close as you can get to as God made them,” Harryman said.

This simple philosophy of “real ingredients” would be the key to Harryman’s success with sourdough. She found the prospect of starting her own sourdough bakery daunting, because “there’s so many different thoughts out there on how to make sourdough. As a beginner, that’s kind of a terrible thing because you don’t know what’s right. But once you get your process down, then it’s like riding a bike.” Harryman’s own process starts with a white flour, rye flour, and water mixture that is left to ferment. Natural, gut-friendly bacteria will begin to eat the flour’s sugars and proteins, creating a bubbling slurry known as a starter. The starter needs to be constantly used and fed in order for the fermentation to remain active. When mixed together in a bread dough, the starter acts as the rising agent and is what gives the bread its characteristic sour taste.

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Harryman sells her baked goods at local events. (Emily Harryman)
This starter is what forms the appropriately named “Plain Jane,” an unadulterated sourdough country loaf that is the star of Harryman’s bakery menu. She also developed her own variety of miche, which is a rustic French loaf, and an herbes de Provence, which is a “Plain Jane” with herbs mixed in. She initially offered a more extensive menu featuring an array of scones, cookies, and specialty breads, but she eventually pared back, on the advice of her husband. “I needed to keep it simple. The bread always sold the best, anyway,” Harryman said.

Sourdough, as it turned out, was a novelty in Keller, Texas. Harryman started selling the loaves through home pickup orders and at local markets. In the early months of the business, Harryman did not have the bread room or a baking oven, so she worked 13-plus-hour days cycling loaves in and out of her kitchen’s double wall oven. It was hard work, but the extra money provided the family a much needed financial cushion, all without Harryman having to leave home or sacrifice home-educating her children—both of which were non-negotiables for her. “The business needed to be something that was going to bless my family, not take me away from them,” she said.

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The bread room in Harryman’s home bakery. (Heidi Sears Photography)
Along with the success she was finding locally, Harryman was also becoming a sensation on social media. Her “Plain Jane Bakes” Instagram account skyrocketed from zero to 59,000 followers in two years. That was enough for an independent publishing company to say yes to Harryman’s cookbook proposal. “Plain Jane Sourdough” serves as a love letter and an instructional guide to sourdough baking. She has dedicated the book to her grandmother. “I wanted to try and share my process, the way my grandmother shared hers with me,” Harryman said. “I hope that it will be a help to those in the kitchen, and an encouragement as they read it.”

RECIPE: English Muffins

RECIPE: Fig Jam

RECIPE: Simple Lemon Curd

This article was originally published in American Essence magazine.

Ryan Cashman is a writer, father, husband, and homesteader. He lives in the foothills of southwestern New Hampshire with his wife and four children.
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