Elon Musk Makes a Move on the Banks

Commentary

When Elon Musk took over Twitter, fired four out of give employees, and rebranded it X (just because he thought it sounded cool), the talking heads predicted doom for the company. The opposite happened. It is now one of the most popular sources of news in the world, and a major delivery system for what social media is supposed to be.

He always had more in mind. He explained at the outset that he wanted to turn X into the “everything app.” I winced when I heard those words. As someone who worked in web development for years, I learned to regard every promise of a “one-stop shop” to be foolish. It never happens. Best to pick one thing you do well and stick with it.

To my own amazement, X is indeed taking steps toward being the Everything App. Not yet, of course, but the advent of his X Money platform is major and serious. It is being rolled out gradually to premium members. Under the new content-creators payout program, people are paid within the app and invited to use the service for transferring money.

Described thusly, it would seem to be another version of Zelle or Venmo and therefore not that much to notice, much less celebrate. But when you look at the details of what X Money is doing, another reality emerges. It would appear that this app is making a move on the banks themselves.

The evidence is on the app now. It offers a way to link your paycheck to X Money to enjoy a quicker payout than if your paycheck flows to your bank account. Speed is one thing, and a good thing, but why else would you do this?

The key comes in the details which have not been advertised (Musk doesn’t like old-style marketing). These are not regular dormant cash accounts like you get in a regular checking account. They pay a return. Not just any return. The return is higher than you would otherwise get in a normal money market.

For now the Annual Percent Yield (APY) is an eye-popping 6 percent as an initial customer-acquisition rate. Not only that, the X Money card that comes digitally with the service (and physically on the ask) offers fully 3 percent cash back.

A high rate plus instant peer-to-peer transmission, a metal Visa card with 3 percent cash back, and early direct deposit is meant to pull balances and daily activity onto the platform.

What you notice from these terms is that this goes way beyond a mere money-transmission service. What’s being provided here, with quick and easy signups, is a highly lucrative vehicle for serious investment. Put your cash in and have it earn 6 percent. That beats inflation. With 3 percent cash back, you are way ahead of the game. That is reason enough to switch.

As a user I immediately found myself in a bind. Initially I thought I would enjoy spending my X Money on groceries and movie tickets or something along those lines. But with this level of earning power, I will lose money if I do that. I would be forgoing the return from the money held. Better to use the cash in my bank or my credit card that also pays 3 percent cash back.

The calculation here favors keeping the money in X Money, not spending it. Indeed, the calculator favors moving cash from banks into X Money and earning the return. To be sure, that 6 percent could change in a year or two or three. It would be up to how the app is managed.

Meanwhile, do you understand what this means? It means an actual reward for … saving money! Imagine that. Cash that earns a return on an app that allows peer-to-peer transfer at zero cost. This is disruptive innovation of the sort we’ve come to expect from this man and his companies.

Elon has designated the X Money app for now to be a loss leader in direct revenue but a huge investment in becoming what he likely thinks it can be in the long run: an actual option to the banks.

There might even be more afoot here. The banking rails themselves are provided by Cross River Bank. Founded in 2008, the bank carved out a special niche in working with new digital companies that focus on in-app service provision and edgier products like cryptocurrency. It is FDIC-insured but eschews traditional banking in favor of innovation. Even with its smaller capitalization, it is an ideal partner for a disruptive technology like X Money.

Recall too that Elon Musk was one of the founders of PayPal. It was started with a high hope of developing a new form of money transmission and even a new form of money. It eventually found itself regulated out of that vision to become what it is today, which is a highly valued means of payment for the digital age.

X Money seems to learn from mistakes made in those days to build out fully banking services from the very foundation. With the inclusion of crypto as part of the banking rails, we can easily imagine a future in which X Money integrates with a service like Coinbase to move money from dollars to crypto and back again.

One thing that is notable to me is the effortlessness of the signups and verifications. The developers have learned that customers recoil at too many screens, too much language, too many aggressive demands for passwords and accounts. They are using the latest technology to make signups and management extremely easy and clean.

That said, X Money does of course comply with all the arduous federal regulations concerning Know Your Customer laws and tax-reporting requirements. This is by no means an app that places a premium on your privacy. Even to make it work requires government IDs and 3D facial scans from our phone. I despise all of that while also understanding that this is the price any financial entrepreneur pays to make anything innovative these days. X Money is compliant across the board, which, from my point of view, is unavoidably regrettable.

It’s entirely possible that Elon has a big vision for this platform that he has not yet shared. Indeed, I’m struck by how much of the system that he has built so far has not been advertised at all. It’s extremely interesting how the rollout is going. The app presents direct information to the customer screen by screen, the pitch, the conditions, the advantages. Normal advertising speaks to the masses; Elon’s way is to speak to the individual user. It’s very different.

We can imagine two polar opposite futures with this new service.

Optimistically, it becomes the innovator of a new form of money and monetary services that eventually replaces paper money and even the dollar. Remember that the app is global. What if the assets of X and other companies emerge as the asset baking of a new form of currency?

Pessimistically, X Money becomes just another new layer of the emergent financial control grid that spies on us and even worse: the integration of money and social media reminds one of China’s Social Credit System. This future sometimes feels baked into the technologies we use and the deep relationship of tech companies and the government.

Which will it be? We do not know. But from what I can see, there is a strong rationale for expecting this platform to be a major player and going concern in the future world of money and finance.

Views expressed in this article are the opinions of the author and do not necessarily reflect the views of The Epoch Times.