Popular Australian animated cartoon series “Bluey” has once again topped the U.S. streaming rankings, securing the title of the most-watched show across all platforms for the second year in a row.
New figures released by Nielsen show American audiences streamed 45.2 billion minutes of Bluey on Disney+ during 2025—up from 35 billion minutes in 2024—placing it ahead of long-running medical drama Grey’s Anatomy, which logged 40.9 billion minutes.
The Australian preschool series also outperformed global juggernaut Stranger Things, which finished third with about 40 billion minutes despite releasing its highly anticipated fifth and final season late last year.
The results were published as part of Nielsen’s second annual Audience Rated Television Entertainment of the Year (ARTEY) awards.
Short Episodes, Massive Reach
Despite its seven-minute episode format, Bluey has proven uniquely capable of sustaining repeat viewing.
The series first broke records in October 2024, when it became the most-watched program of any genre in the U.S. for the year to date. Daley Pearson, executive producer, director and co-founder of Brisbane-based Ludo Studio, described the milestone as surreal.
“Bluey is now the No.1 most-watched show (of all shows) in the United States of America for 2024. How incredible,” he wrote on social media.
Bluey is the most-watched program ever on the Australian Broadcasting Corporation’s iview.
The show is produced by the Brisbane-based Ludo Studio and is set in the same city with familiar landmarks featured in the series.
BBC Studios and The Walt Disney Company, which have the global rights, has since announced that Bluey will make its feature-film debut in 2027, marking the first time the Blue Heeler hits the big screen.
Disney has secured worldwide theatrical distribution rights, with the film set to premiere in cinemas before moving to Disney+ for streaming.
Created by Joe Brumm, the movie will expand the Bluey universe, following new adventures of the energetic pup and her family.
From Kids’ TV to Political Talking Point
The show’s reach has extended beyond entertainment, finding its way into political and diplomatic debate.
When U.S. President Donald Trump proposed a 100 percent tariff on foreign-made content, Australia’s presiouv Ambassador to the United States Kevin Rudd responded, “Don’t taxi Bluey.”
Treasurer Jim Chalmers has also cited the show as a symbol of Australia’s cultural impact abroad.
“For a country best known for low-grade soap operas, which relies on exports of commodities like iron ore, red meat, and coal for its economic resilience, the global success of the cartoon is a source of national pride,” he said.
The U.S. Embassy in Australia echoed the sentiment, congratulating the creators for spreading “little Aussie accents” and phrases like “dunny” across American households.
