Adele Lassere

Marketers revel at the thought of having successful campaigns that convert consumers to customers.

To date, online grocery shopping has not seriously impacted the way consumer get their consumable items.

When reviewing behavioral traits of working mothers, many marketers tend to find them very desirable due to their ...

With the plethora of marketing options out there, marketers have to really consider the consumers first.

The power of native solutions should be paired with seamless executions to boost performance of brand message.

PR can be used synergistically with marketing to create better campaigns.

Television is still deemed king for media vehicles on which consumers spend the most time.

This article explores best practices for targeting consumers using emails.

Digital marketing is very prolific and by nature its use allows consumers to enjoy many social and utilitarian ...

Hispanics have made many significant contributions to American culture and are becoming a key marketing demographic.

African American millennials continue to forge new ground with mainstream America.

The true intent of total market is meant to not only be inclusive and sensitive to cultural significance ...

Today, the marketing landscape involves many more considerations because millennials have changed the rules of engagement.

More transparency allows for better communication and messaging with consumers.

There’s a lot of buzz about influencer marketing.

Many consumer experiences start with search, so marketers should use best practices for deploying optimal search campaigns.

Consumers have new ways of consuming video beyond the usual television, and marketers need the most up-to-date information ...

Few topics burrow deeper into the minds of marketers these days than online ad blocking and ad fraud.

Emailing is and continues to be an effective means of communication, but watch for spam.

In the rush to innovate and garner share for products, B2B marketers are now finding themselves in the ...

In a world where mainstream news spread faster socially than through broadcast outlets, video-on-demand (VOD) is taking center ...

In a world where cost cutting measures are the mainstay, many marketers are questioning the need for separate ...

There are many schools of thought on how to execute successful campaigns.

While the overall percentage of consumers who have cut the cord (e.g. cancelled their cable subscriptions) appears relatively ...

Given the myriad of customer contact points, it is important for small businesses to ensure marketing plans are ...

Advertising is very prolific and offers a variety of ways to distribute brand messages.

When developing your marketing campaigns, develop a message strategy for all channels under consideration.