Disney Announces New Round of Price Increases for Streaming Services

Disney has unveiled another round of price hikes for its Disney+, Hulu, and ESPN Select streaming services, which are scheduled to take effect on Oct. 21.

On Tuesday, the entertainment giant revealed across its platforms that subscription prices for its standalone Disney+ and Hulu ad-supported plans will rise by $2, moving from $9.99 to $11.99 each month.

The monthly ad-free Disney+ Premium service will also increase from $15.99 to $18.99, while the annual plan will climb to $189.99, up by $30. The cost for Hulu Premium will remain at $18.99, at least for the time being.

Sports fans will see a $1 and $10 increase on their respective monthly and annual ESPN Select plans, which will cost $12.99 and $129.99 starting next month. Monthly and yearly fees for the unlimited ESPN app, which Disney launched in August 2025, will continue at their current rate of $29.99 and $299.99, respectively.

Select Disney+, Hulu, and ESPN bundles, as well as the Disney+, Hulu, and HBO Max ad-supported and ad-free combined plans, will also be impacted, with price increases ranging between $2 and $3.

The upcoming adjustments will mark the third time that Disney has raised prices in the past three years.

The company previously increased its streaming service subscription rates in October 2023, upping them again in October 2024.

Many subscribers voiced their frustration on social media following the announcement.

“ANOTHER PRICE HIKE!!!!” one user wrote on Instagram.

“A 20% price increase just days after taking Kimmel off the air is a choice,” a second wrote, touching on the Disney-owned ABC’s suspension of late-night talk show host Jimmy Kimmel over comments he made following the assassination of Charlie Kirk.

“What a slap in the face to all of the customers who stayed loyal to you when the rest of us cancelled … [peace] out,” the subscriber added.

“Don’t know if I’ll keep my subscription after another price hike … it’s just a complete slap to the face for your subscribers,” said another.

Disney recently completed its years-long effort to acquire Hulu from Comcast, gaining a majority stake in the streaming platform in June of this year.

In August, Disney’s CEO, Bob Iger, said on an earnings call that the company planned to fully integrate Hulu and Disney+ into one app.

“This will create an impressive package of entertainment, pairing the highest caliber brands and franchises, great general entertainment, kids, programming news, and industry-leading live sports content all in a single app,” Iger said, adding that the new Disney+ and Hulu streaming app would be available sometime next year.