HBO Max Introduces Price Hikes for All Subscription Plans

HBO Max has rolled out new price hikes for all of its subscription plans.

On Tuesday, the Warner Bros. Discovery-owned streaming service announced that prices for its Basic with Ads, Standard, and Premium tiers would be increasing for new subscribers, effective immediately.

“If you’re already subscribed, the new rates will take effect on your first monthly/yearly billing cycle on or after November 20, 2025,” the company stated on its website.

Subscribers will see a $1 increase in their monthly ad-supported memberships, which now cost $10.99. The annual Basic with Ads plan will increase by $10 to $109.99 per year.

Monthly and yearly HBO Max Standard plans will rise by $1.50 and $15 to $18.49 and $184.99, respectively, while the Premium service will increase from $20.99 to $22.99 per month and from $209.99 to $229.99 per year.

The streaming service, known for HBO Original series such as “Game of Thrones,” “Succession,” “House of the Dragon,” and “Euphoria,” last raised prices for its ad-free plans in June 2024.

HBO Max is the latest streaming service to raise rates.

Last month, Disney revealed that the cost for its Disney+, Hulu, and ESPN Select plans would rise on Oct. 21, marking the third time the entertainment giant has increased prices in the past three years.

Warner Bros. Discovery’s CEO and president, David Zaslav, previously hinted at HBO Max’s adjustments while speaking at the Goldman Sachs Communacopia + Technology Conference, held on Sept. 8 in San Francisco.

“We’re not trying to be everything to everybody. And the fact that this is quality, and that’s true across our company, motion picture, TV production, and streaming quality,” Zaslav said. “We think that gives us a chance to raise price. We think we’re way under price.”

Warner Bros. Discovery also revealed on Tuesday that it was considering a potential outright sale after announcing in June that it would be splitting into two publicly traded companies.

The media conglomerate said in an Oct. 21 statement that its board of directors had “initiated a review of strategic alternatives to maximize shareholder value,” after “multiple parties” had shown unsolicited interest in buying the company outright.

In its statement, Warner Bros. Discovery said its board was continuing to advance the plan to divide itself into two entities, which the board expected to be completed by mid-2026.

“We took the bold step of preparing to separate the Company into two distinct, leading media companies, Warner Bros. and Discovery Global, because we strongly believed this was the best path forward,” Zaslav said in the company statement.

“It’s no surprise that the significant value of our portfolio is receiving increased recognition by others in the market. After receiving interest from multiple parties, we have initiated a comprehensive review of strategic alternatives to identify the best path forward to unlock the full value of our assets.”