nudge

How Elites Use ‘Nudge Units’ to Manipulate the Masses

Commentary Many readers are no doubt familiar with nudge theory, a concept built around achieving compliance without using coercion. Ostensibly, nudges are designed to help people make better decisions. However, ...

February 27, 2023BY John Mac Ghlionn
Boris Johnson Nudged to Wear Masks, UK Government Advisor Says

Behavioural psychology was used on former British Prime Minister Boris Johnson to nudge him into wearing a mask, according ...

January 6, 2023BY Lily Zhou
British Government’s Chief Scientific Adviser Says No To Net-Zero Fear Messaging

Sir Patrick Vallance has told a committee that "we should not aim to frighten people" into changing behaviour ...

April 27, 2022BY Owen Evans
Fear Was ‘Put on Steroids’ by UK Government’s Pandemic Response: Laura Dodsworth

The United Kingdom and other governments around the world used covert psychological methods during the COVID-19 pandemic to ...

March 22, 2022BY Masooma Haq and Jan Jekielek
UK Using Behavioural Science Techniques To Nudge To Net Zero

With legally binding targets of reaching net-zero, the UK government plans on radically reducing carbon emissions by 2030. ...

March 3, 2022BY Owen Evans
UK Government Accused of Using ‘Propagandistic’ Nudging During CCP Virus Pandemic

Behavioural science has been used inappropriately during the CCP virus pandemic to scare the public into complying with the ...

January 14, 2022BY Lily Zhou
Nudge Not Shove Could Tackle Self-Destructive Behaviour

The ancient Greeks had a term for self-destructive behaviour. It was called akrasia – the tendency to indulge ...

May 31, 2014BY Mike Marinetto