rebrand

Peloton is undergoing a significant rebrand, dumping its identity as a seller of luxury exercise bikes and equipment to heath technology for all. “We’re shifting perceptions from in-home to everywhere, ...

It might look and smell like McDonald's, but now it's Vkusno & tochka. The golden arches are gone, ...

Sun, sea, samba and smiles—what a great brand for a nation to have. Or is it?