Adidas Misspells Colombia In Copa America Ads

Colombia's James Rodriguez controls the ball during a Copa America Centenario football match against Paraguay in Pasadena, California, United States, on June 7, 2016. (MARK RALSTON/AFP/Getty Images)

By Chika Dunu

Chika Dunu

View profile

June 8, 2016Updated: June 8, 2016

biggersmaller

Adidas issued a mea culpa on June 7 for misspelling Colombia in advertisements showcasing the team’s new jerseys for the Copa America tournament.

“We value our partnership with the Colombian Football Federation and apologize for our mistake. We removed these graphics and are quickly installing new versions today.”

Seriously, @adidasfootball – IT’S COLOMBIA, not Columbia! Colossal mistake for such a brand. Unacceptable @adidasCO pic.twitter.com/Xvapv2i2RD

— Eña Ossa-Eslait (@EnaOssaEs) June 7, 2016

The advertisement features Colombia soccer players in white home jerseys along with the word ‘COLUMBIA’ in big white font. Adidas has provided the team’s uniforms since 2011.

Twitter users lambasted the sports designer for its flub.

@EnaOssaEs @adidasfootball @adidasCO That’s just pathetic, i’m sorry.

— Josh Jakubowski (@ItsJustARide94) June 7, 2016

@EnaOssaEs @adidasfootball @adidasCO Hahahahaha! What a fail!

— LLiLLi (@llillitto) June 8, 2016

@EnaOssaEs @adidasfootball @adidasCO shame on you adidas !!!
COLOMBIA

— Eduardo (@recrujo) June 8, 2016

@EnaOssaEs @adidasfootball @adidasCO this insane and incredible how dumb a hole agency gotta be to let some huge mistake like this go…smdh

— Andres Arias – Magia (@lmagia) June 7, 2016

@EnaOssaEs @adidasfootball @adidasCO oh boy. They had one job! I’ve never understood this mistakes, it seems as they do it on purpose.

— Geo (@geometro24) June 7, 2016

Is there actually no one at Adidas that knows how to spell “Colombia”? And yet they make the team’s apparel. pic.twitter.com/i0BtDWKXaU

— Alex Munger (@yung_mung) June 8, 2016

I’ve probably spelt Colombia wrong in the past. But Adidas really should be getting it right. pic.twitter.com/2T9tefkhT9

— Chris Tilly (@TillyTweets) June 8, 2016