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Here’s What You Can Expect From Super Bowl Commercials This Sunday
NEW YORK — Big name advertisers will be pulling out all the stops on Super Bowl Sunday — enlisting high-profile actors, investing in dazzling special effects and, they hope, going ...
February 10, 2024
BY
The Associated Press
Study Shows Pharmaceutical Ads Make People Want Prescriptions
These ads are illegal in most countries but not in the US, where 27% of people spoke to ...
June 15, 2022
BY
Joseph Mercola
TV Ads for Sugary Cereal Do Influence Kids’ Breakfast Cravings
Young children are more likely to demand specific sugary cereals for breakfast when they have seen television ads ...
January 2, 2019
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Reuters
The Marketing Corner: Using PR to Extend Campaigns
PR can be used synergistically with marketing to create better campaigns.
January 22, 2017
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Adele Lassere
The Marketing Corner Traditional vs. Streaming Video
Consumers have new ways of consuming video beyond the usual television, and marketers need the most up-to-date information ...
September 25, 2016
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Adele Lassere
The Marketing Corner: A Bright Future for Connected TVs
It wasn’t long ago when we spoke about watching a movie at home we were speaking about going ...
November 26, 2015
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The Marketing Corner: Black Friday and Beyond
Online sales are expected to increase during the 2015 holiday shopping season.
November 16, 2015
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The Marketing Corner: Effective Brand Messages
Make sure your advertising message is aired within the appropriate channel and programming.
November 8, 2015
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Adele Lassere
The Marketing Corner: Rise of Snackable Video
Marketers must start to contemplate how to develop snack-sized content.
July 26, 2015
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Adele Lassere
The Marketing Corner: Consumer’s Viewing Habits
Every year, marketers go into the television “upfront” marketplace to purchase schedules in advance of the upcoming broadcast ...
July 6, 2014
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