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commercials

  • Here’s What You Can Expect From Super Bowl Commercials This Sunday
    Here’s What You Can Expect From Super Bowl Commercials This Sunday
    NEW YORK — Big name advertisers will be pulling out all the stops on Super Bowl Sunday — enlisting high-profile actors, investing in dazzling special effects and, they hope, going ...
    February 10, 2024BY The Associated Press
  • Study Shows Pharmaceutical Ads Make People Want Prescriptions
    Study Shows Pharmaceutical Ads Make People Want Prescriptions
    These ads are illegal in most countries but not in the US, where 27% of people spoke to ...
    June 15, 2022BY Joseph Mercola
  • TV Ads for Sugary Cereal Do Influence Kids’ Breakfast Cravings
    TV Ads for Sugary Cereal Do Influence Kids’ Breakfast Cravings
    Young children are more likely to demand specific sugary cereals for breakfast when they have seen television ads ...
    January 2, 2019BY Reuters
  • The Marketing Corner: Using PR to Extend Campaigns
    The Marketing Corner: Using PR to Extend Campaigns
    PR can be used synergistically with marketing to create better campaigns.
    January 22, 2017BY Adele Lassere
  • The Marketing Corner Traditional vs. Streaming Video
    The Marketing Corner Traditional vs. Streaming Video
    Consumers have new ways of consuming video beyond the usual television, and marketers need the most up-to-date information ...
    September 25, 2016BY Adele Lassere
  • The Marketing Corner: A Bright Future for Connected TVs
    The Marketing Corner: A Bright Future for Connected TVs
    It wasn’t long ago when we spoke about watching a movie at home we were speaking about going ...
    November 26, 2015BY Adele Lassere
  • The Marketing Corner: Black Friday and Beyond
    The Marketing Corner: Black Friday and Beyond
    Online sales are expected to increase during the 2015 holiday shopping season.
    November 16, 2015BY Adele Lassere
  • The Marketing Corner: Effective Brand Messages
    The Marketing Corner: Effective Brand Messages
    Make sure your advertising message is aired within the appropriate channel and programming.
    November 8, 2015BY Adele Lassere
  • The Marketing Corner: Rise of Snackable Video
    The Marketing Corner: Rise of Snackable Video
    Marketers must start to contemplate how to develop snack-sized content.
    July 26, 2015BY Adele Lassere
  • The Marketing Corner: Consumer’s Viewing Habits
    The Marketing Corner: Consumer’s Viewing Habits
    Every year, marketers go into the television “upfront” marketplace to purchase schedules in advance of the upcoming broadcast ...
    July 6, 2014BY Adele Lassere
TOP NEWS
  • FDA Investigates New Cyclospora Outbreak as Cases on Rise Across Midwest
    1hr By Kimberly Hayek
    FDA Investigates New Cyclospora Outbreak as Cases on Rise Across Midwest
  • Trump Denounces Communism, Touts Trump Accounts for Children in Georgia Speech
    3hr By Travis Gillmore
    Trump Denounces Communism, Touts Trump Accounts for Children in Georgia Speech
  • 124 Swiss Lawmakers Condemn Beijing’s Transnational Repression of Falun Gong
    3hr By Arthur Zhang
    124 Swiss Lawmakers Condemn Beijing’s Transnational Repression of Falun Gong
  • Live From Capitol Hill: ‘Unbroken’ Panel Discussion on Artistic Freedom
    3hr By Epoch Video
    Live From Capitol Hill: ‘Unbroken’ Panel Discussion on Artistic Freedom
  • The New Cholesterol Pill Isn’t for Everyone. Here’s How to Tell.
    4hr By Sheramy Tsai
    The New Cholesterol Pill Isn’t for Everyone. Here’s How to Tell.
  • Senate Panel Advances Bill to Make Hospitals Compete on Price
    4hr By Lawrence Wilson
    Senate Panel Advances Bill to Make Hospitals Compete on Price
  • House Adopts Budget Blueprint for $95 Billion Reconciliation Package
    5hr By Jackson Richman
    House Adopts Budget Blueprint for $95 Billion Reconciliation Package
  • House Passes Congressional Stock Trading Ban
    5hr By Jackson Richman and Nathan Worcester
    House Passes Congressional Stock Trading Ban
  • US Signs Nuclear Cooperation Deal With Saudi Arabia
    5hr By Emel Akan
    US Signs Nuclear Cooperation Deal With Saudi Arabia
  • Allergy Medication Recalled Over Possible ‘Life-Threatening’ Risks
    6hr By Jack Phillips
    Allergy Medication Recalled Over Possible ‘Life-Threatening’ Risks
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