SAN FRANCISCO—Google is making its privacy controls easier to find and understand in an attempt to make the more than 1 billion users of its digital services feel more comfortable about the personal information that they give the Internet’s most powerful company.
The simpler approach debuting Monday features a redesigned “My Account” hub where all of Google’s key privacy controls can be found. Accountholders can also undergo a check-up that will break down which of the company’s various services are gathering information about them.
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The new system represents Google’s tacit admission that its previous setup confused and frustrated people. Until now, the privacy controls were spread across far-flung sections of Google’s website with few explanations of the pros and cons of adjusting each setting.






















